Portfolio & Highlights

Current Projects

Farm Experiences

Our mission is to uplift and spotlight local farms by showcasing their potential as unique event venues and celebrating their role in hosting extraordinary experiences. We are dedicated to connecting communities with the rich, diverse opportunities that these farms offer, from immersive agricultural activities to unforgettable events. By highlighting the beauty, heritage, and regenerative practices of local farms, we aim to foster deeper connections between people and the land, ensuring these vital spaces thrive for future generations.

Consultancy

Accessible Retreat Venue Development

  • We are currently working on creating an inclusive retreat venue for our client. Our comprehensive services include:

    • Website Development and Branding: Crafting a cohesive brand identity through website design, logo creation, and multiple branding iterations.

    • Design Consultation: Offering expert advice on structural and interior design to ensure the venue is accessible, inviting and conducive to events.

    • Site Elements: Designing and furnishing common areas including lounge, kitchen and dining space to enhance the guest experience.

    • Social Media and Marketing: Launching and managing all social media and marketing efforts to establish an online presence, ensuring a smooth transition for our client to independently operate the retreat after our collaboration.

Hospitality Management

  • Connecting Roads oversaw the full scope of hospitality for VeeCon, managing everything from green rooms and speaker breakfasts to high-profile sponsorship events. We collaborated closely with sponsors such as Starry and Diageo to bring their event visions to life, ensuring they met their brand standards. Notable activations included a Meta-sponsored dinner and the 'Creators Courageous Karaoke' hosted by Coach, which featured influencers and key creators.

    Our team worked hand-in-hand with the internal VeeFriends team to maintain brand consistency across all experiences, while also creating event-specific assets and ensuring smooth operations. From planning to execution, we ensured every detail was seamless and all parties were fully satisfied with the results.

Comprehensive Tiny Home Village Development & Management

  • With the property owner's vision and two existing tiny homes as our foundation, we undertook the transformation of a mobile home park into a thriving tiny home village. Our scope of work encompassed...

    • Community Building: We successfully attracted new residents to our community, facilitating full-time living in their tiny homes and ensuring a seamless transition for all.

    • Sales and Marketing: We managed the sales of tiny homes, implementing a strategic marketing plan that included robust social media campaigns to elevate the property's visibility and appeal.

    • Grant Acquisition: Our team excelled in grant writing, securing two significant grants. These funds were instrumental in developing a hoop house, establishing a community garden, and further enhancing the property.

    • Operational Management: We provided hands-on support for daily operations, driving continuous improvements and efficient management to ensure the community thrived.

Luxury Travel Suite Development & Experience Design

  • Connecting Roads teamed up with Roameo Travel Suites during their startup phase to spearhead their entry into the hospitality sector, focusing on launching key areas such as...

    • Exclusive Experience Collaborations: Unique partnerships with experience curators and property owners were developed, providing guests with exclusive, bucket-list adventures. These collaborations enabled the delivery of once-in-a-lifetime trips, combining luxury with extraordinary experiences.

    • Comprehensive Itineraries: Extensive itineraries were crafted across multiple states, offering a diverse range of travel experiences tailored to guests' interests and preferences.

    • Innovative Campfire Concierge: The concept of a ‘Campfire Concierge’ was implemented, redefining the camping experience. Guests could enjoy a seamlessly prepared campsite, complete with a ready-built fire and a crafted cocktail, enhancing their outdoor adventures.

    • Strategic Brand Partnerships: Strategic partnerships with leading outdoor brands including Rumpl, REI and Nocs were established, showcasing their products within the travel suites and elevating the quality and appeal of the offering.

    • Interior Design Mastery: The interior design of the travel suites was meticulously crafted, with carefully selected flooring, countertops, and decor to create a luxurious and cohesive environment.

    • Curated Amenities: High-end amenities were thoughtfully integrated to ensure maximum comfort and convenience, enhancing the overall travel experience.

Nature Park & Resort Management

  • Living on-site full time in the Texas Hill Country, Canyon of the Eagles Nature Park & Resort spans 1,000 acres and features 61 guest rooms, a full-service restaurant, a dark sky observatory, lake-front activities, three campgrounds, and more..

    • Comprehensive Resort Management: Led all operational departments and oversaw a team of 40+ staff members for a 7-day-a-week resort operation.

    • Strategic Hiring and Team Leadership: Recruited and onboarded key personnel, including a new chef, ensuring day-to-day operations were complete.

    • Program Development: Introduced popular guest programs such as night hikes, nature talks, and an Eclipse Weekend Experience.

    • Event Management and Sales Expertise: Designed custom event packages for clients and executed them seamlessly on-site, ensuring exceptional guest experiences and client satisfaction.

    • Specialized Packages: Created and marketed Eclipse Weekend Experience packages, capitalizing on the property's prime location on the path of totality.

    • Enhanced Guest Experiences: Implemented a bike program and added a full-property scavenger hunt throughout the property to enrich guest experiences.

    • Capital Improvement Planning: Developed and executed strategic plans for property enhancements and future developments to elevate guest satisfaction and operational efficiency.

Case Studies

Coachella Music & Arts Festival

Safari Campground Guest Operations & Experience

Private Luxury Glamping Oasis

Safari at Coachella is a private glamping oasis reserved for top-tier festival-goers, offering the pinnacle of festival luxury. Tucked away in a secluded area, our campground provided lavish accommodations in safari-style tents and opulent yurts, ensuring an unparalleled stay.

Guests enjoyed an array of elite services, including personalized golf cart transportation, dedicated concierge assistance, gourmet dining options, and coveted artist passes. Additionally, we offered access to exclusive programming and a host of other premium amenities.

Highlights:

  • Enhanced guest experience by building brand relationships leading to over $30,000 of luxury in-kind products donated

  • Expertly trained team of 20+ luxury concierges

  • Program generated revenue of over $4.8 million

Art Basel Miami

Women in Web3 Networking Experience

With the goal of curating a networking event that truly provides value to everyone in the room, each attendee was hand selected identifying as a Founder, Investor, CEO, VC, Creator or Web3 Curious.

Our speaker showcase kicked off the event and covered topics ranging from Cultivating Women Led Communities to Digital Fashion with The Fabricant followed by networking with color-coded name tags and waterfront elixir’s.

Highlights:

  • Partnered with two bluechip Web3 projects, BFF & World of Women and provided guest list spots as utility for their community members

  • Featured six powerhouse female speakers

  • Over 150+ Web3 female attendees

  • Featured Sponsor: Odyssey Elixir

Electric Forest Festival

Artist Experience: GIIA MOVE x Good Life Live Yoga

Meet & Greet + Movement.

Festival performer, Evan Giia expressed interest in combining a workout class with her music and from there, an intimate artist experience was born.

The Good Life Live VIP stage hosted morning yoga with both an instructor and Evan on stage. Guests moved to the headlining act’s hits and enjoyed a meet and greet with exclusive activewear merch offerings after the morning class.

Highlights:

  • 1.2M TikTok Views on recap video

  • Reveal of artists’ exclusive activewear line

  • Generated excitement for main stage set

Uncharted Retreats

Retreat & Property Review Video Series

What began as simple site-visits fueled by a passion for viewing awesome retreat centers, a video series that highlights up and coming properties with endless potential was born.

These ‘Retreat Reviews’ feature a property owner interview, behind the scenes tour and insight into what experience designers see in a property with a blank slate.

Highlights:

  • (4) Total property tours

  • (3) Female owners interviewed

  • (1) International property - Nicaragua

  • Colorado Retreat Co, Brookledge, Hutton Brickyards, Rancho Santana

‘The First Ascent’

Early Investors Digital Key Membership

In free climbing, the first ascent is the first successful, documented climb to the top of a mountain or the first to follow a particular route without using any equipment.

We took a non-traditional fundraising approach (new, undocumented route) by using the sales of our NFT Collection as pre-seed funding. This pre-seed funding is being used to build out our 'Experience Marketplace' that each member has access to.

Digital Key owners will be rewarded for their loyalty early on with utility that includes points that can be redeemed for real life experiences, a reserved spot at our inaugural event and fun surprises along the way.

Highlights:

  • Launched in August 2022

  • Successfully funded our first year of operation during building phases

  • Second art collaboration with Connecting Roads logo artist, Shannon Kennedy

Yellowheart x Good Life

NFT Scavenger Hunt

Good Life VIP guests were guided through a scavenger hunt that encouraged deeper interaction with festival activations and concierges. Unique touch points along the way included finger painting a mural at the main stage lounge, interacting with a magician and receiving Guayaki Yerba Mate.

With technology powered by Yellowheart, guests who completed the scavenger hunt minted a digital collectible as a certification of completion.

Highlights:

  • 1st NFT release

  • Deeper understanding of how guests interact with a multi-touch point activity

  • Yellowheart partnership

  • Mural and digital collectible art by Alexxis Burroughs Art

Neighborhood AR Quest

Denver, Colorado

With augmented reality technology provided by Yondar.io, we took Colorado locals on a self-guided, hybrid Quest through the Denver area to six total stops.

The purpose of this Quest was to bring participants on a journey to tap in deeper to their local community. Each stop welcomed the opportunity to take the time to explore and truly experience the location they visited.

Highlights:

  • Stops featured a glowing life-size dragon art instillation, Geological Overlook Trail, a secret mural alley walk, epic Denver skyline photo op location and more

  • AR interactive case study

Firefly Music Festival

Event Hospitality Management

Our scope at Firefly Music Festival included overseeing the hospitality throughout the Suite Program, Super VIP, VIP, Travel Packages and Shuttle operations.

Within this realm, we advanced area vendors and activations, food & beverage, hired and trained a concierge team to deliver white-glove service and crafted a high-level vibe throughout the festival with daily giveaways, happy hours and guest experience enhancements.

Highlights:

  • Teamed up with event sponsors for exclusive giveaways

  • Received a 98% would return back rate on the Suite program